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  • Client

    Tommy Bahama

  • Our role

    Production, Partner Agency, Positioning Strategy, Brand Diagnostic, Social Media Strategy, Brand Campaign

  • Long Live the Island Life

    For 25 years, Tommy Bahama has maintained their status icons of elevated island lifestyle among older affluents, a status earned thus far without a major marketing campaign. To showcase their brand ethos and evolution to the world at large, we created their first ever 360 brand campaign, "Long Live the Island Life". Remaining true to the brand and its loyal followers, we featured an age appropriate cast and an upbeat tone of voice that articulated Tommy Bahama's unique island sensibility.  

    Watch the entire campaign on Vimeo

    TB Brand Campaign vertical layout Camp Shirt
    TB Brand Campaign Boracay horizontal layout
    TB Brand Campaign Print on Print Layout
    Tommy  Bahama Brand Campaign Steal your husbands camp shirt Horizontal alt