We helped First Look Media launch their first ever podcast: Politically Re-Active with W. Kamau Bell and Hari Kondabolu.
Our audience, Culture Vultures, thrive on being the first to know about a cool new show or podcast so we designed our launch plan to feel like a poorly kept secret. We wanted to make people feel like they were already missing out on the latest great thing. A mix of PR, Podcast cross-promotion and influencer social helped us get there. Within a week Politically Re-Active got featured on the Apple store.