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  • Client

    Oscar

  • Our role

    Campaign, Identity, Strategy

  • Positioning, branding, launch and 2nd year refresh

    Oscar's approach to healthcare is disruptive in its simplicity. Our challenge was to develop positioning that sidestepped the baggage of the healthcare industry, along with two phases of creative that won over consumers who had grown jaded by the category. 

    The look and tone of the launch work immediately signaled that Oscar was a different kind of insurance company, and led to an overwhelming response from target consumers. 

    Oscar is now a massively successful insurance company valued at almost $3 billion. 

    Oscar Lineup
    Oscar Characters
    Oscar Subway Cars
    Oscar Welcome Kit