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  • Client

    Gap

  • Our role

    Art Direction, Strategy

  • Gap Product Stories

    During our collaboration with Gap we produced over 20 product stories in addition to the seasonal campaign. Those stories range from short product shot animation to full on movie series. While exploring a variety of visual styles, they all stem from our strategy plan for Gap. 

    Our aim was to regain credibility and trust by celebrating our customers and their individuality. 
We also wanted to celebrate the brand’s true American heritage as well as elevate product details. 

    View all our product stories on Vimeo

    gap-social-product-stories-video-placeholder.jpg

    Gap Cosy Product Story: Flow on 
    Watch more cosy: longboard & roller skate



    Winter Product Story: Warm Can Be Cool  


    Ballerina Product Story: The World is Flat, Ballet Flat featuring dancer [Name]


    Denim Product Story: Stretch Denim, For Every Move


    Get your om on in #GapSculpt compression: link in bio.

    A post shared by Gap (@gap) on

    Gap Sustainability: Water.
    Watch Gap Sustainability Cotton here