Untitled Worldwide

  • Client

    Blueprint, Blueprint Income

  • Our role

    Indentity, strategy

  • Unlock Blueprint Income’s Brand Potential

    Blueprint Income aimed to disrupt the retirement planning category by injecting honesty, clarity, and humanity into purchasing annuities. Our research led to the uncovering of a powerful unmet consumer tension:  No matter how much they’ve prepared, most Americans still live in deep fear of outliving their savings.

    Blueprint Income helps take the fear out of retirement by guaranteeing that you’ll always have what you need. To bring that promise to life, we then created a brand identity and voice that was distinctively modern and approachable but also maintained a sense of strength and category expertise. 

    Logo and Logomark
    Printed Leaflet With Grid
    Blueprint Income Folder
    Digital Process for Blueprint
    Mobile for Blueprint Income
    Blueprint Business Cards all over
    Blueprint Income Letterhead and Thank You