Blueprint Income aimed to disrupt the retirement planning category by injecting honesty, clarity, and humanity into purchasing annuities. Our research led to the uncovering of a powerful unmet consumer tension:  No matter how much they’ve prepared, most Americans still live in deep fear of outliving their savings.

Blueprint Income helps take the fear out of retirement by guaranteeing that you’ll always have what you need. To bring that promise to life, we then created a brand identity and voice that was distinctively modern and approachable but also maintained a sense of strength and category expertise.